This group project was designed and created by second year graphic design students, Eoin O’Kramer, Katie Reeder and Joe Gregory, with the photography done by Adam Billings.
Embrace is a high-end, non-profit, quarterly subscription service, with each box designed around the culture of a country. The brand mission is to celebrate what makes these countries unique, in order to help reshape negative perceptions driven by negative headlines.
The branding is inspired by the textiles, architecture, and cultures of those countries. The patterns and colours unique to each country become a form of visual identity for the boxes.
Each subscription box highlights a different country and features items encompassing the five senses of the featured place.
Eoin O'Kramer, Joe Gregory & Katie Reeder
@EQO.art, @artby.joe & @katiereederdesigns on Instagram
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